Barrel finishes have become very popular in American whiskey These days. So at first glance, you’ll be forgiven for failing to find granny in the latest installment of Lucky 7, The Frenchman. It’s a high-octane, non-age-related statement bourbon New French oak barrels were finished. Yes, it has been done before. But here’s the thing: Lucky Seven isn’t your typical bourbon brand. and that is Not Typical bourbon finished in barrels.
“What makes this expression so special is the process we go through to get the juice into a secondary barrel,” explains co-founder Michael Lahale. “We don’t blindly empty bourbon into a barrel for finishing. Before the juice enters that second barrel, every drop is sampled and mixed with other barrels that offer similar taste notes and profiles. This is done to ensure there are no competing flavors and can live up to its full potential.”
When finished, the bourbon is tested daily by master blender Ashley Barnes to ensure it leaves the barrels exactly as it enters its sweet spot. “We believe that only careful care can achieve this result,” Halle says. The so-called “over-the-tips” can appear at any moment, especially when dealing with pristine cooperation.
He started for Hale Lucky 7 with his best friend from college, John Pals. The duo share a clear passion for whiskey and cinema, which explains why bottle references are so frequent of Hollywood — and they wear labels designed to look like movie tickets.