Lisa MatamFounder and CEO of Ayurvedic Beauty Brand SahajanHer hair has been oiled since she was a baby. Matam says the practice is rooted in South Asian culture, but not just because of the hair’s aesthetic benefits.
“There’s a very family element to it,” she explains. “Most people have stories of their moms and dads sitting around and conditioning their hair weekly.” For Matam, it was her father who took on the role of oiling her hair to encourage strong, beautiful tresses.
“Hair is considered a reflection of health,” she notes. Furthermore, there is an Ayurvedic belief system that says, “The act of anointing oneself with oil from head to toe is the ultimate form of self-expression or love,” she says.
until where Start massaging your scalp is important. “When you start at the crown of the head, that is crown chakraMatam explains that the crown chakra is also the area that retains heat, which can lead to stress. (This may explain why it is so common. Hold the tension in your scalp.)