Positive effect on you can do her job as a fitness professional (eg, Certified Personal TrainerAnd the yoga instructoror Pilates instructor) is not necessarily limited to the number of hours you can commit to training clients in real time.
Offering online training programs allows you to leverage your expertise to empower others to be stronger, healthier, and more confident in their bodies without facing time, scheduling, or geographical restrictions. It is also an effective way to Expand your fitness business—Helping you earn more while living your passion. A win-win situation.
In this article, we guide you through the step-by-step process of building your first online training program in a way that increases its appeal and value to your ideal target client.
What is an Online Training Program?
There is no strict definition of what an Online Training Program entails, but for the sake of this article, we will define it as a program:
- Provides your clients with all the tools they need to simultaneously achieve their fitness goal, and
- It gives them the freedom to implement set workout plans on their own time (without real-time guidance on your part) from anywhere in the world.
When defined in this way, an online training program is different from Online fitness training In two main ways:
- scheduling: While online fitness training removes geographical barriers, it still usually happens in real time. This means that you will have to find a time that works for you and your client. On the other hand, an online training program allows your client the flexibility to carry out a pre-planned exercise program at any time they wish (provided that they adhere to general guidelines, such as the number of times they exercise and rest on a weekly basis).
- Access to knowledge: An online training program typically gives customers access to all program materials (eg, workout demos, complete workout plans, tracking worksheets) immediately after purchase. On the other hand, with online fitness coaching, you will be more likely to space the information presented to clients – giving them only what they need at that moment of their journey (eg only showing “advanced” yoga poses when they’ve mastered the basics) .
Additional Note About Online Training Programs
Note that this does not necessarily mean that an online training program is better than an online fitness training program or vice versa.
Both have pros and cons that are worth measuring against the needs of your business and your customers.
You don’t have to see them as an “either or” option. Sometimes, it may make sense to offer the client a combination of the two.
For example, if you are a Pilates instructor, you can ask a client to do an online “bridging” training program to improve their flexibility before moving them into individual sessions. Ultimately, it is up to you to decide how to structure your offerings.
How to build your first online training program
Are you ready to create a transformative, value-packed online training program that will get your target customers up to their credit cards?
While the following is by no means an exhaustive list of steps you need to take to create and sell an online training program, it does give you an overview of the important milestones to achieve. You will also find essential tips geared towards maximizing success on your way.
#1: Define your ideal client
Imagine your online training program instructing pregnant women on how to adapt their exercise regimen to their changing bodies and Preparing the pelvic floor muscles for childbirth.
Would a non-pregnant client be interested in your program? Well, not really, because it’s not immediately relevant to them.
But would the pregnant client be interested? The probability is much higher in comparison.
This in turn highlights the importance of identifying the type of clients you wish to serve. In addition to directing your marketing messages (which we’ll cover in a bit), taking the time to identify your ideal client also informs you about what to position and how you can structure your online training program.
Some helpful questions to keep in mind during the process include:
- What are their goals?
- What are their pain points (i.e. what is preventing them from achieving their goals)?
- How much training experience do they have?
- What is their lifestyle?
Struggling to think of a specific group of clients you’d like to help? Here’s a tip: Find inspiration in your existing clients. What are their common pain points? Is it possible to address these people through an online training program?
#2: Determine program outcomes
Put yourself in the shoes of the potential client: are you going to buy an online training program that you don’t understand and have no idea what it will do for you? Not very similar.
Therefore, jot down the specific results you would like your client to achieve upon completion of the program. Think of your software as a means of transforming your clients, taking them from their current reality to their desired future.
In addition to enhancing your program’s attractiveness to clients, this exercise helps you better decide what information to include in your training program – and what to leave out. In other words: this makes the program creation cycle much easier since you can delete anything that is not directly related to achieving the learning outcome.
But how do you create irresistible learning outcomes that demonstrate the value of your program? Asking yourself the following questions during the process may help hone your writing:
- What will your customer achieve?
- How will they feel?
- What other benefits can they expect?
Here is an example of what you could write if you were pushing a yoga training program aimed at individuals who are new to the practice:
Learn and master basic pranayama techniques, including sudhana club And the Setali Pranayama, which will clear your mind, revitalize your body, and deepen your yoga practice. Also, understand how to modify these techniques to suit your own practices (eg, integrating pranayama and asana). “
#3: Put the program materials together
The content you include in your online training program will ultimately depend on your fitness career (for example, whether you are a personal trainer, yoga instructor, or Pilates instructor) and learning outcomes.
In general, making fitness plans is a good place to start. Think of things like:
- Exercise selection: Keep your ideal client in mind to make sure you choose the right exercise and level of difficulty for them and their goals. It’s also a good idea to include exercise modifications or alternatives to account for common injuries (for example, suggesting bodyweight squats instead of jumping squats for those with knee problems).
- Training times: How many days a week will you have a client train? The rule of thumb is that beginners in any sport will benefit from low frequency (say, two to three times per week), while those more advanced will do well at higher frequency (eg, three to five times per week). Asking a brand new fitness client to jump straight into a workout five times a week would be overwhelming, not to mention unrealistic.
- Recovery Strategies: What do you advise your clients to do on their days off? Do not hesitate to Check out this article about the five best ways to recover Scientifically Proven to Work for Ideas
#4: “Decorate” your online training program with features (when necessary)
Review your fitness plan as soon as it is complete to make sure it aligns with your learning outcomes. Then, you may want to “fit” your online training program with the following features:
- Written material: If there’s anything you’d like to delve into in detail (eg, the principles behind muscle growth or the reason for choosing a specific exercise), consider compiling it into downloadable online resources that customers can easily refer to as they transition into your training program.
- Video Shows: Workout presentations can be especially useful in helping clients better understand and understand proper form.
- Access to the members-only community (for example, a Facebook group): This allows your customers to get support from like-minded individuals working towards the same goals. Why is this important? OK A large body of research It indicates that individuals with a strong support system are more likely to achieve — and maintain — their lifestyle change goals than those who lack a support system.
It is important to note that you do not have to include all of the above in your online training program. Instead, keep your pricing strategy in mind when decorating your feature list.
A good practice is to expand your list of features with the price of your software: the higher your price point, the more features should be included (so that customers can justify the amount of money they pay for your software).
Accessibility is key
Keep accessibility at the top of your mind while creating your content. Doing so helps create an inclusive fitness program for everyone, including those with visual, cognitive, physical, and hearing impairments.
Here are some tips about How do you create accessible content:
- Documents (written content):
a Provide a clear title structure
a Provide alt text for images
a Use color appropriately (eg, make sure there is enough contrast between the text color and the document background color)
a Use clear lines
a Add subtitles/captions to your videos
a Provide texts for video and audio files
a Provide audio descriptions for videos
Would you like to dive into how to make your online training program usable, affordable, and meaningful to as many people as possible? then Click here for your copy of the AFPA’s Free Digital Access Guide for Health and Wellness Professionals.
#4: Soft launch of existing customers and feedback collection
our end! At this point, your online training program is nearing completion. Before you go into the mass market, you may want to “beta launch” the software for existing customers who can help:
- Detect any errors
- Clarify instructions or unclear messages
- Identify areas for possible improvement
By the way, safe Product efficacy guarantee before the soft launch (if you haven’t already!).
#5: Promote your training program online
You now have an online training program full of value – how do you get your ideal clients interested in it? Answer: marketing.
Here are three strategies that can help you get started:
- Building a sales page: The sales page has only one goal: to influence someone to buy your training program. Optimize your sales page for conversion by including a compelling title, benefits of your training program (feel free to paraphrase your learning outcomes), testimonials (possibly from your existing clients), your resume, pricing details, and some form of risk reversal ( For example, a money-back guarantee). Aim to direct all traffic to your sales page. Host it on your website If you have one.
- word of mouth marketing: Encourage or motivate your clients to share your new online training program with anyone they think might benefit from it. Consider setting up a Family and Friends discount for your initial launch.
- Paid Marketing: If you have the budget, paid marketing may be a viable option to increase your reach. Examples of paid marketing strategies include paid social media marketing, Google ads, influencer marketing, and affiliate marketing.
Interested in launching your training program online? We hope the steps above give you an idea where to start.
Start by identifying your target audience and defining the outcome you want for them. Once you have clearly defined all this, proceed to creating the program materials and deciding on the main features that need to be included. Then run it for existing customers (where possible) before making it available for sale.
Oh, and if you’re looking to grow your business and make a greater impact on clients, you might also want to consider gaining relevant experience. Courses you can enroll in include: AFPA: