Tinie is a man of many talents. You might know him from his performance from the back of a Rolls-Royce Phantom Drophead Coupe at the London Olympics closing ceremony in 2012. Or perhaps you’ve heard one of his musical collaborations with Swedish House Mafia, Rita Ora, and Labrinth, among others. The award-winning rapper has six UK singles, more than any other British rapper in history. But its scope goes beyond music. Tinie started his own menswear label What We Wear and created Raps, a fried chicken and roll delivery restaurant in London. In addition to his TV show, Unusual accessorieswhich explores home additions, returns for a second series in 2022.
The one thread that weaves into all of Tinie’s projects – music, television and business – is his immeasurable sense of style. It came as no surprise when he was named Best Dressed at GQ’s Man of the Year Awards in 2012.
Tinny x Ben Sherman
Tinie’s sense of style is showcased in a global advertising campaign for popular menswear brand Ben Sherman. Wearing a cut of Ben Sherman Autumn-Winter 2022 collectionTinie cuts a sharp figure.
“Ben Sherman has always been a staple of British culture,” says Tenney. “It was great to receive the call at the forefront of the AW22 menswear campaign. I enjoyed collaborating and filming with the team, and it was great to reconnect with a brand that has made such a great impression on me.”
The campaign is associated with Ben Sherman Global Artist Foundry, a platform where music, art and fashion intersect. The Foundry is a support system for musicians, artists, and creators at every level – from unsigned to established. Like Tinny, the original Ben Sherman was also a gentleman. Born Arthur Benjamin Sugarman, Ben Sherman launched his clothing line in 1963. The Ben Sherman oxford shirt he created was revolutionary at the time and is still iconic today.
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