Brands “disguise” their business: Here’s how it works

The thing is, you may already be camouflaging your actives without knowing it. Let’s say, if you’re sensitive to retinoids, you might have tried the “moisture sandwich” method, where you layer product between layers of moisturizers to reduce their effectiveness. Camouflaged active ingredients follow a similar cadence – they’re actually confined to the formula itself.

And again, the active ingredients themselves are not diluted. It’s still powerful enough to deliver the desired end results (smoothing skin texture, smoothing fine lines, breaking out pimples, etc.), but the tidal wave accompanying hydration soothes the skin at the same time. Peach & Lily’s Super Reboot Resurfacing MaskFor example, it contains 10% glycolic acid and 0.5% salicylic acid, and the formula has an acidic pH of about 3.6 to help keep these acids active. “All this has traditionally meant that people with sensitive skin should steer clear,” Yoon notes. But because it also folds into players like allantoin, green tea, cica, chamomile, turmeric, and blue aloe vera, Panthenol And aloe vera, the result is also pleasant and unobtrusive.

similarly, Appearance booster for the eighth day It contains high concentrations of lactic acid and glycolic acid (in fact, it’s described as a “chemical peel in a bottle”), yet it’s made with sensitive skin in mind. “I have spent five years and created over 20 product versions to professionally balance the ingredients in the formula,” says the founder, board-certified dermatologist and dermatological surgeon. Anthony NakhlaWhich has succeeded in securing the perfect harmony between Aloe Vera leaf extracts and Cucumber to help soothe and calm the skin.

At this point, you might be thinking about: If camouflage is too effective, Why haven’t brands done this in the past? Well, caching activities And the Making sure they stay stable is an incredibly delicate dance, and until recently, not many labs were willing to take on this challenge. Additionally, Nakhleh says, “Owners of sensitive skin are often told not to use any type of ‘harsh’ product and be afraid of them.”

As a result, most sensitive skin formulas focus solely on hydration and supporting the skin barrier – which is undoubtedly important, but sensitive skin is not a one-size-fits-all. “Many people can tolerate varying amounts of activities,” Nakhle says. Allergies are a spectrum. The more we understand the many intricacies, the more popular these products become.