“There is a level of intent beyond the results-based approach,” says Carmichael. The goal now is Feel Something that does not impress, attract, or perform. Perfume marketing reflects this shift.
By Rosie JaneA particularly clean perfume brand, it describes its products based on how you feel, not just the top notes. phrases like “Standing on the balcony during a rainstorm“or”LA Spring days and wine in the afternoonRemind consumers that their product is meant to be made You are I feel something – find no one.
Rosie Jane Johnston, founder of By Rosie Jane, finds inspiration for new scents from cities, seasons, elements, emotions, and experiences — all simply human, not gendered. To this end, musk and florals have combined to create a new dynamic blend. Even big sellers like 11:11 from Lake and Sky It is adored by people of all identities alike – without focusing on any masculine or feminine marketing.
The world is becoming more fluid – how we dress, how we identify, and who we are attracted to continues to break strict boundaries, and fragrance is beginning to reverse that shift, finally conveying true independence behind brand names, gender-based scents, and a focus on attracting a lover.
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