3 steps to business hack

As we learn how to coexist peacefully with COVID-19 and the new protocols required, we must not turn our backs on the important lessons we have learned over the past two years. Pivot was the buzzword during the early months, and that was the pivot we did. Jumping into online training with few resources, little knowledge and a pessimistic mindset to serve our clients in the best way we have known, has been met with great appreciation. Advance a little fast, and you can sense that the “good enough” mentality is gone, and that the thriving health and exercise professionals who have done more than pivot—they have innovated.

Innovation isn’t a new concept, but you probably shouldn’t have thought about it. Overcoming the status quo was simpler before the whole world was turned upside down. And let’s face it, our industry wouldn’t necessarily leave us in the dust if we continued to package and deliver our products and services the same old fashioned way. We were like a pair of comfortable pants that our clients were willing to keep slipping on because they fitted them, knew what to wear with them, and getting dressed through the path of least resistance was the most direct approach to getting the job done.

Today, however, our customers have plenty of choices. And while I don’t doubt that many of them will continue to be loyal to the tried and true relationships we’ve worked so hard to build and maintain, it is in our best interest to reconsider what innovation is and why it is necessary.

Continuous innovation is the secret of success. But if you’re like many people, you suffer from innovation scare. Many people balance innovation with massive change, which seems important, intimidating, and difficult as a solo entrepreneur. While it is true that innovation may be Leadership To change, it is best to rely on the natural changes that will (and should) occur and manage them proactively.

An innovation, by definition, is a new idea, method, or device – it’s a fad. But it’s a misconception that making this innovation required genius, a long period of device-free solitude in a secluded cabin, or a lot of investment money to try something new. There is a simple model for making continuous innovation a reality, even if you are a health and exercise expert. If understood and implemented, these steps will help you focus on dedicating your energy, time, and resources to staying relevant for years to come, no matter what challenges the pandemic faces or some new crisis we face!

Here are three activities you should prioritize innovation. All of them are equally important, and while you don’t need to do them all on a weekly or even monthly basis, you should make plans to look at and interact with each horizon frequently.

repeat

Part of the innovation is to continue to tweak what you offer. Based on customer feedback, trends in the industry or subjective gaps in what you currently offer, take what you’re doing incrementally and improve it. It must be repetition continuous in your work. Track what’s working, ideas for upgrading, developing, or otherwise improving what you’re doing, and plans to put them into action. Continuing education can help in this area of ​​innovation.

Elimination

Taking off parts of your work is often a neglected part of innovation. You must constantly look at what you are doing and evaluate what you are doing Not action, providing a good return on your (emotional) investment or achieving the results you desire. Then – this is the hard part – get rid of it. This may not always be productive; It could also be a process, system, marketing plan, or weekly task that’s been on your list for a very long time. remove things is harder Part and it’s normal to struggle with it. But customizing your work provides space for repetition And the generation.

born

Finally, at some point, you’ll need to create something entirely the new. Not just a new software or package (that’s iteration), but a new way of approaching your work. This is not something that happens in a quarter or even a year. Generation takes several years but it must start now to make it a reality. Suppose you are constantly engaged in redundancy and elimination, keep your finger on the pulse of what is happening in the industry behind your geographical area, And the Pay attention to the world in general. In this case, you will start to think more (maybe you are already doing this). Instead of putting pressure on yourself and pressure yourself to take advantage now, start experimenting the new. You formulate a hypothesis, put a little experiment into the world and see what you get. If it works, do it again. If it doesn’t work, set one variable at a time and see how it goes. Before you know it, you’ll be moving in the direction of a major breakthrough.

None of this is possible if you don’t take the time to do so Work on your business, not just your business. None of the three innovation components will magically happen between customers or categories, and they require dedicated time for deep work; Thought, Thinking, and Meditation And the a job. Creating a personalized productivity plan will help you prioritize the ongoing engagement in redundancy and elimination, making generation possible.